Our Promise

Since our founding, we have been guided by these integral principles when creating ground-breaking new formulas.

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Our Promise

The Clean Truth


We prioritise safety and efficacy over trends. We have pioneered the use of natural and bio-engineered ingredients in highly transformative formulations for over 30 years.


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Formulated With Integrity


Our formulations will always deliver effective results, first and foremost. We balance responsibly-sourced active plant extracts and bio-engineered nature identicals that are powerful, without stripping the earth of its natural resources.


Formulated Safely, Without Risk


Our formulas undergo independent third-party consumer and clinical testing to ensure efficacy and safety of each product.

We have a strict product ethos, banning 2000+ potentially harmful ingredients that can cause unnecessary irritation and dryness, including:

Aluminium, Artificial dyes, Coal Tar, DEA, Formaldehyde, Hydroquinone, Methylisothiazolinone/methylchloroisothiazolinone, Mineral oils, Oxybenzone, Parabens, Phthalates, Retinyl Palmitate, SLS/ SLES, Talc, Triclocarban and Triclosan.

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Effective Formulations


Our formulas undergo independent third-party consumer and clinical testing to ensure efficacy and safety of each product. We are driven to deliver results you can see and feel, inside and out.